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SEA Insights
LINE app dominates in Thailand

It’s used by 92% of connected consumers in the country

LINE app 2 col
The four types of Asian travellers

Each traveller type pursues experiences in a unique way

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8 ways to engage Gen Z consumers

Key opportunities for brands to connect with today’s teenagers in Southeast Asia

Indonesian teenage girls selfie 2 col
Astro: Tech has liberated TV content

Malaysia’s OTT content provider talks future of TV and audience measurement

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FMCG opportunities in the Philippines

A closer look at the growth categories and consumer trends in 2017

Shopping carts
Mobile payment picks up in SEA

Mobile-first behaviour and proliferation of chat apps have accelerated the uptake

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Experts

Kristie Thong

Southeast Asia Editor

Kristie Thong is the Southeast Asia Editor for Kantar.

See full profile

Zoë Lawrence

APAC Director - Digital

Zoë Lawrence is the APAC Director - Digital at Kantar Insights.

See full profile

Fabrice Carrasco

Managing Director - Vietnam and Philippines

Fabrice is the Managing Director of Kantar Worldpanel for Vietnam and Philippines.

See full profile

Graeme Jacombs

Managing Director - APAC, Middle East & Afric…

Graeme Jacombs is the Managing Director - Kantar Health, Asia Pacific, Middle East & Africa.

…

See full profile

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Tet 2017 draws high consumer spend in Vietnam

What were Vietnamese consumers buying at the start of the Lunar New Year?

2

The Press needs (and deserves) all the friends it can get

What is the value of newspapers in the face of digital media, changing consumer habits and fake news?

3

Instagram, Snapchat make headway in SEA

More consumers in the region are turning to these photo-sharing social platforms

4

8 ways to engage Gen Z consumers

Key opportunities for brands to connect with today’s teenagers in Southeast Asia

5

10 ways to win in Indonesia

Brands will need one or more of the following to gain traction in one of SEA’s biggest growth markets

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