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SEA Insights

Richard McLeod


Richard McLeod
Group Account Director, Kantar Millward Brown Indonesia


Richard McLeod is Group Account Director at Kantar Millward Brown Indonesia.

Richard has more than a decade’s experience in research and consulting in the UK and Indonesia.

He specialises in raising the profile of consumer insights of businesses he works with, ensuring research is used as a platform for strategic decision making. In 2015, he wrote and published Kantar Millward Brown Indonesia’s narrative on building great brands in the country, which won the global WPP Atticus Award for knowledge building.

Richard has led the BrandZ ranking of the Top 50 Most Valuable Indonesian brands for the past two years.

 

Stories by Richard