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SEA Insights

Kamal Oberoi


Kamal Oberoi
Senior Director, Media and Digital, Kantar


Kamal has over 13 years of experience in consulting, market research and media measurement (Analytics and Insights), and possesses great knowledge of a wide range of business and research areas, including branding, advertising, innovation, and measurement frameworks. He contributes actively to the industry as a member of Interactive Advertising Bureau (IAB) in Singapore.

Having worked extensively across the FMCG sector and others, Kamal retains a strong passion for product marketing and communications, as well as consumer and audience behavioural nuances. Kamal is an active speaker in the region on topics such as audience measurement, audience behaviour, and the impact of both short- and long-term brand building.

Kamal is a management postgraduate with a bachelor’s degree in statistics.